Brand Expansion Case study: Reinventing the Iconic IDM Topping Dispensers
It's always thrilling to see a brand's evolution and expansion into new territories. The choices they make regarding which elements to preserve and which to discard can make or break their success. In the case of Smooch, a well-known franchise primarily based in gas stations and food courts across Ireland, their recent expansion into the boutique coffee shop realm is a testament to their ability to adapt while staying true to their roots.
The Unique Stand by Smooch
At the heart of Smooch's brand identity lies the iconic IDM candy and topping dispensers, which have long been a recognized symbol of their service. They have created a smart stand, featuring 2 rows of dispensers.
In the back white row sit the large candy dispensers and on the front green row are the small topping dispensers offering the perfect portion for every need and streamlining Smooches foodservice line.
As Smooch embarked on its brand expansion journey, transforming from a gas station and food courts staple to a chic boutique coffee shop, they made the strategic decision to integrate the IDM candy dispensers into their new concept. This move not only preserves a core element of their visual identity but also highlights their commitment to maintaining the simplicity and convenience that their customers have come to expect.
However, Smooch didn't stop there. They took the opportunity to elevate the dispensers' design, giving them a chic bronze look that perfectly complements the upscale aesthetic of their new coffee shop. This seamless integration of a beloved feature into a fresh, contemporary setting is a testament to Smooch's ability to strike the perfect balance between innovation and familiarity.
The advantages of portion control topping dispensers
One of the key advantages of utilizing portion control topping dispensers like those offered by IDM is their ability to streamline operations and minimize waste. By allowing customers to self-serve their desired toppings in precise portions, or staff to streamline operations, these dispensers not only enhance the overall experience but also contribute to cost efficiency and sustainability efforts.
The topping dispensers dispense 1 teaspoon per click from each toppings and the candy dispensers portion between 2 to 7 tsp per click so they offer the perfect amount for each type of candy or toppings that you can think of.
As Smooch continues to expand its brand presence, the inclusion of these iconic topping dispensers serves as a reminder of its commitment to excellence and its ability to evolve while preserving the core elements that have made them so successful. Whether it's a quick stop at a gas station or a leisurely visit to their boutique coffee shop, customers can expect the same level of quality and convenience they've come to associate with the Smooch name.
In the ever-changing landscape of the food and beverage industry, Smooch's brand expansion stands as a shining example of how to seamlessly blend tradition and innovation, ensuring that their loyal customers can continue to enjoy the same delightful experiences they've come to love, now in a fresh and elevated setting.
You can see more pictures of this beautiful project here